Token Spend Isn't a KPI. It's a Bill.→
AI Strategy
6 minutes
Token spend is easy to grab from the billing console. Customer outcomes aren't. Leadership that treats spend like a strategy is measuring the wrong thing on purpose.
Category: Retention
The idea is not the product. The problem is.→
Product Management
14 minutes
Everyone has an idea. The teams that build something lasting fall in love with the problem — and stay disciplined about everything that comes after.
Your customers are asking for the wrong thing — and you're building it anyway→
Product Management
5 minutes
The most dangerous words in product management are "customers keep asking for this." What customers ask for and what they actually need are almost never the same thing — start with better questions.